Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2004.Edition: 6th edDescription: xxvi, 779, [65] p. : ill. ; 28 cmISBN: - 0072536764 :
- 659.1 B41 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.1 B41 2004 (Browse shelf(Opens below)) | C1 | Available | 1000000001152 | |
| Book | WOMEN | 659.1 B41 2004 (Browse shelf(Opens below)) | C2 | Available | 10000000013341 |
Browsing WOMEN shelves Close shelf browser (Hides shelf browser)
| 658.872 T164 2008 Principles of direct and database marketing : a digital orientation / | 658.87202854678 C181 2019 Digital marketing : strategy, implementation and practice / | 659.1 Ad23 2015 Advertising & IMC Principles and Practice / | 659.1 B41 2004 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2009 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2021 Advertising and Promotion: An Integrated Marketing Communications Perspective / | 659.1 C626 2010 Integrated advertising, promotion, and marketing communications / |
Includes bibl. references and index.
There are no comments on this title.
Log in to your account to post a comment.