Advertising and promotion : an integrated marketing communications perspective /
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech. - 6th ed. - Boston, Mass. : McGraw-Hill, 2004. - xxvi, 779, [65] p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072536764 : SR134.00
Advertising.
Communication in marketing.
659.1 / B41 2004
Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech. - 6th ed. - Boston, Mass. : McGraw-Hill, 2004. - xxvi, 779, [65] p. : ill. ; 28 cm. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072536764 : SR134.00
Advertising.
Communication in marketing.
659.1 / B41 2004