Advertising and promotion : (Record no. 232)

MARC details
000 -LEADER
fixed length control field 00755nam a2200229 a 4500
001 - CONTROL NUMBER
control field 232
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085904.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxua | 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536764 :
Terms of availability SR134.00
035 ## - SYSTEM CONTROL NUMBER
System control number 245
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number B41 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George Belch, Michael Blech.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 779, [65] p. :
Other physical details ill. ;
Dimensions 28 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   659.1 B41 2004 10000000013341 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 B41 2004 1000000001152 11/27/2022 C1 11/27/2022 Book