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Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech.

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Material type: Text

TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2004.Edition: 6th edDescription: xxvi, 779, [65] p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	CENTRAL	659.1 B41 2004 (Browse shelf(Opens below))	C1	Available	1000000001152
Book	WOMEN	659.1 B41 2004 (Browse shelf(Opens below))	C2	Available	10000000013341

Includes bibl. references and index.

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