Advertising and promotion : an integrated marketing communications perspective / George Belch, Michael Blech.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2004.Edition: 6th edDescription: xxvi, 779, [65] p. : ill. ; 28 cmISBN: - 0072536764 :
- 659.1 B41 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 659.1 B41 2004 (Browse shelf(Opens below)) | C1 | Available | 1000000001152 | |
| Book | WOMEN | 659.1 B41 2004 (Browse shelf(Opens below)) | C2 | Available | 10000000013341 |
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| 659.1 Ar33 2004 Contemporary advertisinng / | 659.1 Ar33 2004 Contemporary advertisinng / | 659.1 B321 1995 Advertising management / | 659.1 B41 2004 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2009 Advertising and promotion : an integrated marketing communications perspective / | 659.1 B41 2021 Advertising and Promotion: An Integrated Marketing Communications Perspective / | 659.1 C174 2003 The future of advertising : new media, new clients ... / |
Includes bibl. references and index.
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