Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004.Edition: 2nd edDescription: xxvi, 538 p. : ill. ; 28 cmISBN:
  • 0131405462 :
Subject(s): DDC classification:
  • 659.1 C626 2004
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ncludes bibl. references and index.

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