Integrated advertising, promotion, and marketing communications / (Record no. 216)

MARC details
000 -LEADER
fixed length control field 00695nam a2200217 a 4500
001 - CONTROL NUMBER
control field 216
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085902.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxua | 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131405462 :
Terms of availability SR184.00
035 ## - SYSTEM CONTROL NUMBER
System control number 229
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number C626 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Upper Saddle River, NJ :
Name of publisher, distributor, etc. Pearson/Prentice Hall,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 538 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note ncludes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   659.1 C626 2004 1000000001137 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 C626 2004 1000000001138 11/27/2022 C3 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 C626 2004 1000000003825 11/27/2022 C3 11/27/2022 CD