Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack. - 2nd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004. - xxvi, 538 p. : ill. ; 28 cm.
ncludes bibl. references and index.
0131405462 : SR184.00
Advertising.
Communication in marketing.
659.1 / C626 2004
Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack. - 2nd ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2004. - xxvi, 538 p. : ill. ; 28 cm.
ncludes bibl. references and index.
0131405462 : SR184.00
Advertising.
Communication in marketing.
659.1 / C626 2004