Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2004.Edition: 2nd edDescription: xxvi, 538 p. : ill. ; 28 cmISBN:
  • 0131405462 :
Subject(s): DDC classification:
  • 659.1 C626 2004
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 659.1 C626 2004 (Browse shelf(Opens below)) C1 Available 1000000001137
Book CENTRAL 659.1 C626 2004 (Browse shelf(Opens below)) C3 Available 1000000001138
CD CENTRAL 659.1 C626 2004 (Browse shelf(Opens below)) C3 Available 1000000003825

ncludes bibl. references and index.

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