Advertising and Promotion: An Integrated Marketing Communications Perspective / by Belch and Belch and Michael Belch

By: Contributor(s): Material type: TextTextPublication details: New York, McGraw-Hill 2021Edition: 12th editionDescription: 514 pages, 27 cmISBN:
  • 9781260570991
Subject(s): DDC classification:
  • 659.1 B41 2021
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