Advertising and Promotion: (Record no. 6102)

MARC details
000 -LEADER
fixed length control field 00890cam0a2200289 4500
001 - CONTROL NUMBER
control field 264156013
003 - CONTROL NUMBER IDENTIFIER
control field http://www.sudoc.fr/264156013
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230621083519.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230621b |||||||| |||| 00| 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 978-1-260-57099-1
NUCMC control number br.
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260570991
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)1343153380
040 ## - CATALOGING SOURCE
Transcribing agency n
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 B41 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name 20220901h20212021k y0frey50 ba
214 #0 - AUGMENTED TITLE [OBSOLETE]
Augmented title New York
245 ## - TITLE STATEMENT
Title Advertising and Promotion:
Remainder of title An Integrated Marketing Communications Perspective /
Statement of responsibility, etc. by Belch and Belch and Michael Belch
250 ## - EDITION STATEMENT
Edition statement 12th edition
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York,
Name of publisher, distributor, etc. McGraw-Hill
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent 514 pages,
Dimensions 27 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Geographic subdivision Advertising | Communication in marketing
700 #1 - ADDED ENTRY--PERSONAL NAME
Materials specified 073762717
Personal name Belch
Numeration George Edward
Relationship 070
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 520 BEL
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 520 BEL
930 ## - EQUIVALENCE OR CROSS-REFERENCE-UNIFORM TITLE HEADING [LOCAL, CANADA]
Uniform title 520 BEL
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type English Book
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Copy number
    Dewey Decimal Classification     CENTRAL CENTRAL 06/21/2023 1 659.1 B41 2021 1000000015473 07/09/2025 05/15/2025 06/21/2023 English Book  
    Dewey Decimal Classification     WOMEN WOMEN 08/21/2023   659.1 B41 2021 1000000017883 08/21/2023   08/21/2023 English Book C2