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Advertising and Promotion: An Integrated Marketing Communications Perspective /

20220901h20212021k y0frey50 ba

Advertising and Promotion: An Integrated Marketing Communications Perspective / by Belch and Belch and Michael Belch - 12th edition - New York, McGraw-Hill 2021 - 514 pages, 27 cm

ISBN: 9781260570991

LCCN: 978-1-260-57099-1

Subjects--Topical Terms: --Advertising | Communication in marketing

Dewey Class. No.: 659.1 B41 2021

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