Fundamentals of marketing / Kenneth Miller, Roger Layton.
Material type:
TextPublication details: Beijing : McGraw-Hill, 2001.Edition: 4th. Australian edDescription: xvi, 856 p. : ill. ; 25 cmISBN: - 0074707647
- 658.8 M615 2001
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.8 M615 2001 (Browse shelf(Opens below)) | C2 | Available | 1000000001298 | |
| Book | KHOBAR | 658.8 M615 2001 (Browse shelf(Opens below)) | C1 | Available | 1000000001297 |
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| 658.8 M341 2003 Marketing / | 658.8 M341 2005 Marketing management : a strategic decision-making approach / | 658.8 M393 2010 Marketing : an introduction / | 658.8 M615 2001 Fundamentals of marketing / | 658.8 P246 2003 Applications in basic marketing : clipping from the popular business press, 2002-2003 edition / | 658.8 P426 2002 Applications in basic marketing : clipping from the popular business, 2001-2002 edition / | 658.8 P426 2003 Essentials of marketing : a global managerial approach / |
Original ed. by : William Stanton.
Prev. ed. : Sydney, 2000.
Includes bibl. references and index.
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