Fundamentals of marketing /
Miller, Kenneth E.
Fundamentals of marketing / Kenneth Miller, Roger Layton. - 4th. Australian ed. - Beijing : McGraw-Hill, 2001. - xvi, 856 p. : ill. ; 25 cm.
Original ed. by : William Stanton. Prev. ed. : Sydney, 2000.
Includes bibl. references and index.
0074707647
Marketing--Management.
658.8 / M615 2001
Fundamentals of marketing / Kenneth Miller, Roger Layton. - 4th. Australian ed. - Beijing : McGraw-Hill, 2001. - xvi, 856 p. : ill. ; 25 cm.
Original ed. by : William Stanton. Prev. ed. : Sydney, 2000.
Includes bibl. references and index.
0074707647
Marketing--Management.
658.8 / M615 2001