Auditing markets, products, and marketing plans / David Parmerlee.
Material type:
TextSeries: American Marketing Association marketing toolboxPublication details: Lincolnwood, Ill. : NTC Business Books, 2000.Description: xii, 193 p. : ill. ; 28 cmISBN: - 0658001337 :
- 658.802 P241 2000
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | KHOBAR | 658.802 P241 2000 (Browse shelf(Opens below)) | C1 | Available | 1000000001310 | |
| Book | CENTRAL | 658.802 P241 2000 (Browse shelf(Opens below)) | C2 | Available | 1000000001311 |
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| 658.802 K455 2004 Strategic marketing problems : cases and comments / | 658.802 L15 2005 Marketing management : text and cases / | 658.802 M381 2002 The marketing game! / | 658.802 P241 2000 Auditing markets, products, and marketing plans / | 658.802 P412 2013 Strategic integrated marketing communication : theory and practice / | 658.802 R18 1998 R18 1998 Analysis for strategic marketing / | 658.81 C139 2001 Sales management / |
Published in conjunction with the American Marketing Association.
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