Auditing markets, products, and marketing plans /
Parmerlee, David.
Auditing markets, products, and marketing plans / David Parmerlee. - Lincolnwood, Ill. : NTC Business Books, 2000. - xii, 193 p. : ill. ; 28 cm. - American Marketing Association marketing toolbox. .
Published in conjunction with the American Marketing Association.
0658001337 : SR100.00
Marketing--Management.
Marketing audits.
658.802 / P241 2000
Auditing markets, products, and marketing plans / David Parmerlee. - Lincolnwood, Ill. : NTC Business Books, 2000. - xii, 193 p. : ill. ; 28 cm. - American Marketing Association marketing toolbox. .
Published in conjunction with the American Marketing Association.
0658001337 : SR100.00
Marketing--Management.
Marketing audits.
658.802 / P241 2000