Strategic brand management : building, measuring, and managing brand equity / Kevin Keller.
Material type:
TextPublication details: Boston, Mass. : Pearson, 2013.Edition: 4th. edDescription: 590 p. : col. ill. ; 28 cmISBN: - 9780273779414(pbk) :
- 658.827 K283 2013
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.827 K283 2013 (Browse shelf(Opens below)) | C1 | Available | 10000000012430 | |
| Book | CENTRAL | 658.827 K283 2013 (Browse shelf(Opens below)) | C2 | Available | 10000000012429 | |
| Book | CENTRAL | 658.827 K283 2013 (Browse shelf(Opens below)) | C3 | Available | 10000000012428 | |
| Book | CENTRAL | 658.827 K283 2013 (Browse shelf(Opens below)) | C4 | Available | 10000000012427 | |
| Book | CENTRAL | 658.827 K283 2013 (Browse shelf(Opens below)) | C5 | Available | 10000000012426 | |
| Book | WOMEN | 658.827 K283 2013 (Browse shelf(Opens below)) | C6 | Available | 10000000013440 | |
| Book | WOMEN | 658.827 K283 2013 (Browse shelf(Opens below)) | C7 | Available | 10000000013441 |
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| 658.827 K141 2012 New strategic brand management : advanced insights and strategic thinking / | 658.827 K141 2012 New strategic brand management : advanced insights and strategic thinking / | 658.827 K283 2013 Strategic brand management : building, measuring, and managing brand equity / | 658.827 K283 2013 Strategic brand management : building, measuring, and managing brand equity / | 658.827 R447 2003 Brand management : a theoritical and practical approach / | 658.83 Aa41 2004 Marketing research / | 658.83 Aa41 2018 Marketing research / |
Includes bibl. references and index.
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