Strategic brand management : building, measuring, and managing brand equity /

Keller, Kevin Lane.

Strategic brand management : building, measuring, and managing brand equity / Kevin Keller. - 4th. ed. - Boston, Mass. : Pearson, 2013. - 590 p. : col. ill. ; 28 cm.

Includes bibl. references and index.

9780273779414(pbk) : SR250.00


Brand name products.
Trademarks.
Business names.
Marketing--Management.

658.827 / K283 2013