Strategic brand management : (Record no. 4038)

MARC details
000 -LEADER
fixed length control field 00689nam a2200217 ar4500
001 - CONTROL NUMBER
control field 4040
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090850.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141210s xxu a 00110|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273779414(pbk) :
Terms of availability SR250.00
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number K283 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane.
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Keller.
250 ## - EDITION STATEMENT
Edition statement 4th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent 590 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business names.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.827 K283 2013 10000000013440 11/27/2022 C6 11/27/2022 Book
              11/27/2022   658.827 K283 2013 10000000013441 11/27/2022 C7 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.827 K283 2013 10000000012430 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.827 K283 2013 10000000012429 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.827 K283 2013 10000000012428 11/27/2022 C3 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.827 K283 2013 10000000012427 11/27/2022 C4 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.827 K283 2013 10000000012426 11/27/2022 C5 11/27/2022 Book