Consumer behavior : building marketing strategy / Del Hawkins, Roger Best, K. Coney ; contributing author, Eric Koch.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2004.Edition: 9th edDescription: xxvi, 790 p. : ill. ; 25 cm. 2 CDISBN: - 0072536861 :
- 658.8342 H314 2004
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.8342 H314 2004 (Browse shelf(Opens below)) | C1 | Available | 1000000001257 | |
| Book | CENTRAL | 658.8342 H314 2004 (Browse shelf(Opens below)) | C2 | Available | 1000000001258 | |
| CD | CENTRAL | 658.8342 H314 2004 (Browse shelf(Opens below)) | C3 | Available | 1000000003842 | |
| CD | CENTRAL | 658.8342 H314 2004 (Browse shelf(Opens below)) | C4 | Available | 1000000003843 |
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| 658.8342 H314 2004 Consumer behavior : building marketing strategy / | 658.8342 H314 2004 Consumer behavior : building marketing strategy / | 658.8342 H314 2004 Consumer behavior : building marketing strategy / | 658.8342 H314 2004 Consumer behavior : building marketing strategy / | 658.8342 P441 2005 Consumer behavior and marketing strategy / | 658.8342 P441 2005 Consumer behavior and marketing strategy / | 658.8342 P441 2008 Consumer behavior and marketing strategy / |
Includes bibl. references and index.
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