Consumer behavior : building marketing strategy /
Hawkins, Del I.
Consumer behavior : building marketing strategy / Del Hawkins, Roger Best, K. Coney ; contributing author, Eric Koch. - 9th ed. - Boston, Mass. : McGraw-Hill, 2004. - xxvi, 790 p. : ill. ; 25 cm. 2 CD. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072536861 : SR132.00
Consumer behavior.
Marketing research.
Market surveys--United States--Case studies.
658.8342 / H314 2004
Consumer behavior : building marketing strategy / Del Hawkins, Roger Best, K. Coney ; contributing author, Eric Koch. - 9th ed. - Boston, Mass. : McGraw-Hill, 2004. - xxvi, 790 p. : ill. ; 25 cm. 2 CD. - McGraw-Hill/Irwin series in marketing. .
Includes bibl. references and index.
0072536861 : SR132.00
Consumer behavior.
Marketing research.
Market surveys--United States--Case studies.
658.8342 / H314 2004