Consumer behavior : (Record no. 40)

MARC details
000 -LEADER
fixed length control field 00872nam a2200253 a 4500
001 - CONTROL NUMBER
control field 40
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085834.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxua || | 00100 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072536861 :
Terms of availability SR132.00
035 ## - SYSTEM CONTROL NUMBER
System control number 49
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342
Item number H314 2004
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hawkins, Del I.
245 10 - TITLE STATEMENT
Title Consumer behavior :
Remainder of title building marketing strategy /
Statement of responsibility, etc. Del Hawkins, Roger Best, K. Coney ; contributing author, Eric Koch.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvi, 790 p. :
Other physical details ill. ;
Dimensions 25 cm.
Accompanying material 2 CD.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behavior.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Market surveys
Geographic subdivision United States
Form subdivision Case studies.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Best, Roger J.,
Relator term jt. author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Coney, Kenneth A.,
Relator term jt. author.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   658.8342 H314 2004 1000000001257 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.8342 H314 2004 1000000001258 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.8342 H314 2004 1000000003842 11/27/2022 C3 11/27/2022 CD
          CENTRAL CENTRAL 11/27/2022   658.8342 H314 2004 1000000003843 11/27/2022 C4 11/27/2022 CD