Data-driven marketing : 1th1 15 metrics everyone in marketing shoud know / Mark Jeffery.
Material type:
TextPublication details: Hoboken, NJ : John Wiley, 2010.Description: xxi, 298 p. : ill. ; 23 cmISBN: - 9780470504543(hpb)
- 658.83 J362 2010
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.83 J362 2010 (Browse shelf(Opens below)) | C1 | Available | 1000000008377 |
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| 658.83 C784 2006 Marketing research / | 658.83 H127 2006 Marketing research : within a changing environment / | 658.83 H127 2006 Marketing research : within a changing environment / | 658.83 J362 2010 Data-driven marketing : 1th1 15 metrics everyone in marketing shoud know / | 658.83 L118 2010 Marketing research : methodological foundations / | 658.83 L118 2010 Marketing research : methodological foundations / | 658.83 L118 2010 Marketing research : methodological foundations / |
Includes bibl. references and index.
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