Data-driven marketing : 1th1 15 metrics everyone in marketing shoud know /
Jeffery, Mark.
Data-driven marketing : 1th1 15 metrics everyone in marketing shoud know / Mark Jeffery. - Hoboken, NJ : John Wiley, 2010. - xxi, 298 p. : ill. ; 23 cm.
Includes bibl. references and index.
9780470504543(hpb)
Marketing research.
Marketing--Management.
658.83 / J362 2010
Data-driven marketing : 1th1 15 metrics everyone in marketing shoud know / Mark Jeffery. - Hoboken, NJ : John Wiley, 2010. - xxi, 298 p. : ill. ; 23 cm.
Includes bibl. references and index.
9780470504543(hpb)
Marketing research.
Marketing--Management.
658.83 / J362 2010