Data-driven marketing : (Record no. 3196)

MARC details
000 -LEADER
fixed length control field 00583nam a2200181 ar4500
001 - CONTROL NUMBER
control field 3198
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090710.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130409s xxu a 00110|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470504543(hpb)
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.83
Item number J362 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Jeffery, Mark.
245 10 - TITLE STATEMENT
Title Data-driven marketing :
Remainder of title 1th1 15 metrics everyone in marketing shoud know /
Statement of responsibility, etc. Mark Jeffery.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Hoboken, NJ :
Name of publisher, distributor, etc. John Wiley,
Date of publication, distribution, etc. 2010.
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 298 p. :
Other physical details ill. ;
Dimensions 23 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   658.83 J362 2010 1000000008377 11/27/2022 C1 11/27/2022 Book