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Strategic integrated marketing communication : theory and practice / Larry Percy.

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TextPublication details: London ; New York : Routledge, 2013.Description: xiii, 308 p. : ill. ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	CENTRAL	658.802 P412 2013 (Browse shelf(Opens below))	C3	Available		1000000008425
Book	CENTRAL	658.802 P412 2013 (Browse shelf(Opens below))	C4	Available		1000000008426
Book	CENTRAL	658.802 P412 2013 (Browse shelf(Opens below))	C6	Available		1000000008428
Book	CENTRAL	658.802 P412 2013 (Browse shelf(Opens below))	C7	Available		1000000008429
Book	KHOBAR	658.802 P412 2013 (Browse shelf(Opens below))	C5	Available		1000000008427
Book	WOMEN	658.802 P412 2013 (Browse shelf(Opens below))	C 1	Checked out	09/08/2025	1000000010671
Book	WOMEN	658.802 P412 2013 (Browse shelf(Opens below))	C2	Available		1000000010672

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Previous	658.802 H765 2012 Marketing strategy & competitive positioning /	658.802 K455 2010 Strategic marketing problems : cases and comments /	658.802 L528 2008 Analysis for marketing planning /	658.802 P412 2013 Strategic integrated marketing communication : theory and practice /	658.802 P412 2013 Strategic integrated marketing communication : theory and practice /	658.802 W153 2008 Marketing strategy : a decision-focused approach /	658.802 W153 2008 Marketing strategy : a decision-focused approach /	Next

Includes bibl. references and index.

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