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Strategic integrated marketing communication : theory and practice /

Percy, Larry.

Strategic integrated marketing communication : theory and practice / Larry Percy. - London ; New York : Routledge, 2013. - xiii, 308 p. : ill. ; 25 cm.

Includes bibl. references and index.

ISBN: 9780750679800(pbk) : SR140.00

Subjects--Topical Terms:
Communication in marketing.
Marketing--Management.

Dewey Class. No.: 658.802 / P412 2013

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