Strategic integrated marketing communication : (Record no. 3145)

MARC details
000 -LEADER
fixed length control field 00603nam a2200181 ar4500
001 - CONTROL NUMBER
control field 3147
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090705.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130318s xxka 00110|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750679800(pbk) :
Terms of availability SR140.00
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number P412 2013
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Percy, Larry.
245 10 - TITLE STATEMENT
Title Strategic integrated marketing communication :
Remainder of title theory and practice /
Statement of responsibility, etc. Larry Percy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. London ;
-- New York :
Name of publisher, distributor, etc. Routledge,
Date of publication, distribution, etc. 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 308 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type Date last checked out Date due
              11/27/2022   658.802 P412 2013 1000000010672 11/27/2022 C2 11/27/2022 Book    
          CENTRAL CENTRAL 11/27/2022   658.802 P412 2013 1000000008425 11/27/2022 C3 11/27/2022 Book    
          CENTRAL CENTRAL 11/27/2022 1 658.802 P412 2013 1000000008426 06/25/2025 C4 11/27/2022 Book 05/15/2025  
          CENTRAL CENTRAL 11/27/2022   658.802 P412 2013 1000000008428 11/27/2022 C6 11/27/2022 Book    
          CENTRAL CENTRAL 11/27/2022   658.802 P412 2013 1000000008429 11/27/2022 C7 11/27/2022 Book    
          KHOBAR KHOBAR 11/27/2022   658.802 P412 2013 1000000008427 11/27/2022 C5 11/27/2022 Book    
            WOMEN 11/27/2022 1 658.802 P412 2013 1000000010671 08/25/2025 C 1 11/27/2022 Book 08/25/2025 09/08/2025