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Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack.

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Material type: Text

TextPublication details: Boston, Mass. : Pearson, 2012.Edition: 5th edDescription: 463 p. : ill.(chiefly col.) ; 28 cm; With student kits insideISBN:

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Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	CENTRAL	659.1 C626 2012 (Browse shelf(Opens below))	C1	Available	1000000007041
Book	CENTRAL	659.1 C626 2012 (Browse shelf(Opens below))	C2	Available	1000000007042
Book	CENTRAL	659.1 C626 2012 (Browse shelf(Opens below))	C3	Available	1000000007043
Book	CENTRAL	659.1 C626 2012 (Browse shelf(Opens below))	C4	Available	1000000007040
Book	CENTRAL	659.1 C626 2012 (Browse shelf(Opens below))	C5	Available	1000000007039
Book	WOMEN	659.1 C626 2012 (Browse shelf(Opens below))	C6	Available	1000000010966
Book	WOMEN	659.1 C626 2012 (Browse shelf(Opens below))	C7	Available	1000000010965

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Includes bibl. references and index.

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