Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack. - 5th ed. - Boston, Mass. : Pearson, 2012. - 463 p. : ill.(chiefly col.) ; 28 cm. With student kits inside.
Includes bibl. references and index.
9780273753285(pbk) : SR195.00
Advertising.
Communication in marketing.
659.1 / C626 2012
Integrated advertising, promotion, and marketing communications / Kenneth Clow, Donald Baack. - 5th ed. - Boston, Mass. : Pearson, 2012. - 463 p. : ill.(chiefly col.) ; 28 cm. With student kits inside.
Includes bibl. references and index.
9780273753285(pbk) : SR195.00
Advertising.
Communication in marketing.
659.1 / C626 2012