Integrated advertising, promotion, and marketing communications / (Record no. 2925)

MARC details
000 -LEADER
fixed length control field 00734nam a2200229 a 4500
001 - CONTROL NUMBER
control field 2927
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090627.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101007s lxxua | 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273753285(pbk) :
Terms of availability SR195.00
035 ## - SYSTEM CONTROL NUMBER
System control number 229
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number C626 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications /
Statement of responsibility, etc. Kenneth Clow, Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. Pearson,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 463 p. :
Other physical details ill.(chiefly col.) ;
Dimensions 28 cm.
300 ## - PHYSICAL DESCRIPTION
Extent With student kits inside.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   659.1 C626 2012 1000000010966 11/27/2022 C6 11/27/2022 Book
              11/27/2022   659.1 C626 2012 1000000010965 11/27/2022 C7 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 C626 2012 1000000007041 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 C626 2012 1000000007042 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 C626 2012 1000000007043 11/27/2022 C3 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 C626 2012 1000000007040 11/27/2022 C4 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   659.1 C626 2012 1000000007039 11/27/2022 C5 11/27/2022 Book