Normal view MARC view ISBD view

Marketing strategy & competitive positioning / G. Hooley, Nigel Piercy, Brigitte Nicoulaud.

By:

Contributor(s):

Material type:

TextPublication details: Harlow, England : FT Prentice Hall/Pearson, 2012.Edition: 5th edDescription: xv, 578 p. : col. ill. ; 27 cmISBN:

Subject(s):

DDC classification:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Copy number	Status	Barcode
Book	CENTRAL	658.802 H765 2012 (Browse shelf(Opens below))	C1	Available	1000000007130
Book	CENTRAL	658.802 H765 2012 (Browse shelf(Opens below))	C2	Available	1000000007131
Book	CENTRAL	658.802 H765 2012 (Browse shelf(Opens below))	C3	Available	1000000007132
Book	CENTRAL	658.802 H765 2012 (Browse shelf(Opens below))	C5	Available	1000000007134
Book	KHOBAR	658.802 H765 2012 (Browse shelf(Opens below))	C4	Available	1000000007133
Book	WOMEN	658.802 H765 2012 (Browse shelf(Opens below))	C6	Available	1000000008976
Book	WOMEN	658.802 H765 2012 (Browse shelf(Opens below))	C7	Available	1000000008975

Browsing CENTRAL shelves Close shelf browser (Hides shelf browser)

Previous								Next
Previous	658.802 F48 2002 Marketing communications : contexts, strategies and applications /	658.802 F48 2009 Marketing communications : interactivity, communities and content /	658.802 H765 2012 Marketing strategy & competitive positioning /	658.802 H765 2012 Marketing strategy & competitive positioning /	658.802 H765 2012 Marketing strategy & competitive positioning /	658.802 H765 2012 Marketing strategy & competitive positioning /	658.802 K455 2004 Strategic marketing problems : cases and comments /	Next

Includes bibl. references and index.

There are no comments on this title.

to post a comment.