Marketing strategy & competitive positioning /
Hooley, Graham.
Marketing strategy & competitive positioning / G. Hooley, Nigel Piercy, Brigitte Nicoulaud. - 5th ed. - Harlow, England : FT Prentice Hall/Pearson, 2012. - xv, 578 p. : col. ill. ; 27 cm.
Includes bibl. references and index.
9780273430933(pbk) : SR189.00
Marketing--Management.
Marketing--Case studies.
Sales management.
658.802 / H765 2012
Marketing strategy & competitive positioning / G. Hooley, Nigel Piercy, Brigitte Nicoulaud. - 5th ed. - Harlow, England : FT Prentice Hall/Pearson, 2012. - xv, 578 p. : col. ill. ; 27 cm.
Includes bibl. references and index.
9780273430933(pbk) : SR189.00
Marketing--Management.
Marketing--Case studies.
Sales management.
658.802 / H765 2012