Marketing strategy & competitive positioning / (Record no. 2909)

MARC details
000 -LEADER
fixed length control field 00777nam a2200229 ar4500
001 - CONTROL NUMBER
control field 2911
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090623.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 120930s xxka 00110|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273430933(pbk) :
Terms of availability SR189.00
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number H765 2012
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hooley, Graham.
245 10 - TITLE STATEMENT
Title Marketing strategy & competitive positioning /
Statement of responsibility, etc. G. Hooley, Nigel Piercy, Brigitte Nicoulaud.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. FT Prentice Hall/Pearson,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 578 p. :
Other physical details col. ill. ;
Dimensions 27 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales management.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Piercy, Nigel F.,
Relator term jt. auth.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Nicoulaud, Brigitte,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.802 H765 2012 1000000008976 11/27/2022 C6 11/27/2022 Book
              11/27/2022   658.802 H765 2012 1000000008975 11/27/2022 C7 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 H765 2012 1000000007130 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 H765 2012 1000000007131 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 H765 2012 1000000007132 11/27/2022 C3 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 H765 2012 1000000007134 11/27/2022 C5 11/27/2022 Book
          KHOBAR KHOBAR 11/27/2022   658.802 H765 2012 1000000007133 11/27/2022 C4 11/27/2022 Book