Brand management : a theoritical and practical approach / Rik Riezebos; with Bas Kist, Gertt Kootstra.
Material type:
TextPublication details: Harlow, England : FT/Prentice Hall, 2003.Description: xvi, 331 p. : ill. ; 25 cmISBN: - 0273655051 :
- 658.827 R447 2003
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.827 R447 2003 (Browse shelf(Opens below)) | C1 | Available | 1000000001248 | |
| Book | CENTRAL | 658.827 R447 2003 (Browse shelf(Opens below)) | C2 | Available | 1000000001247 | |
| Book | CENTRAL | 658.827 R447 2003 (Browse shelf(Opens below)) | C3 | Available | 1000000003888 | |
| Book | WOMEN | 658.827 R447 2003 (Browse shelf(Opens below)) | C4 | Available | 1000000006127 |
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| 658.827 K283 2013 Strategic brand management : building, measuring, and managing brand equity / | 658.827 K283 2013 Strategic brand management : building, measuring, and managing brand equity / | 658.827 K283 2013 Strategic brand management : building, measuring, and managing brand equity / | 658.827 R447 2003 Brand management : a theoritical and practical approach / | 658.827 R447 2003 Brand management : a theoritical and practical approach / | 658.827 R447 2003 Brand management : a theoritical and practical approach / | 658.8270258 R797 2014 Digital branding : a complete step-by-step guide to strategy, tactics and measurement / |
Includes bibl. references and index.
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