Brand management : a theoritical and practical approach /
Riezebos, Rik.
Brand management : a theoritical and practical approach / Rik Riezebos; with Bas Kist, Gertt Kootstra. - Harlow, England : FT/Prentice Hall, 2003. - xvi, 331 p. : ill. ; 25 cm.
Includes bibl. references and index.
0273655051 : SR164.00
Marketing--Management.
Business names.
Brand name products.
Trademarks.
658.827 / R447 2003
Brand management : a theoritical and practical approach / Rik Riezebos; with Bas Kist, Gertt Kootstra. - Harlow, England : FT/Prentice Hall, 2003. - xvi, 331 p. : ill. ; 25 cm.
Includes bibl. references and index.
0273655051 : SR164.00
Marketing--Management.
Business names.
Brand name products.
Trademarks.
658.827 / R447 2003