Brand management : (Record no. 268)

MARC details
000 -LEADER
fixed length control field 00771nam a2200241 a 4500
001 - CONTROL NUMBER
control field 268
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085910.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxka | 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273655051 :
Terms of availability SR164.00
035 ## - SYSTEM CONTROL NUMBER
System control number 281
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number R447 2003
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Riezebos, Rik.
245 10 - TITLE STATEMENT
Title Brand management :
Remainder of title a theoritical and practical approach /
Statement of responsibility, etc. Rik Riezebos; with Bas Kist, Gertt Kootstra.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. FT/Prentice Hall,
Date of publication, distribution, etc. 2003.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 331 p. :
Other physical details ill. ;
Dimensions 25 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Business names.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Trademarks.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Kist, Bas,
Relator term jt. auth.
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Kootstra, Gert,
Relator term jt. auth.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.827 R447 2003 1000000006127 11/27/2022 C4 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.827 R447 2003 1000000001248 11/27/2022 C1 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.827 R447 2003 1000000001247 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.827 R447 2003 1000000003888 11/27/2022 C3 11/27/2022 Book