Strategic marketing problems : cases and comments / Roger Kerin, Robert Peterson.
Material type:
TextPublication details: Boston, Mass. : Pearson, 2010Edition: 12th edDescription: xi, 708 p. : ill. ; 28 cmISBN: - 01324654943 :
- 658.802 K455 2010
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.802 K455 2010 (Browse shelf(Opens below)) | C1 | Available | 1000000003745 | |
| Book | WOMEN | 658.802 K455 2010 (Browse shelf(Opens below)) | C2 | Available | 1000000006024 |
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| 658.802 F48 2009 Marketing communications : interactivity, communities and content / | 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 K455 2010 Strategic marketing problems : cases and comments / | 658.802 L528 2008 Analysis for marketing planning / | 658.802 P412 2013 Strategic integrated marketing communication : theory and practice / | 658.802 P412 2013 Strategic integrated marketing communication : theory and practice / |
Includes bibl. references and index.
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