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Strategic marketing problems : cases and comments /

Kerin, Roger A.

Strategic marketing problems : cases and comments / Roger Kerin, Robert Peterson. - 12th ed. - Boston, Mass. : Pearson, 2010 - xi, 708 p. : ill. ; 28 cm.

Includes bibl. references and index.

ISBN: 01324654943 : SR221.00

Subjects--Topical Terms:
Marketing--Management.
Management.

Dewey Class. No.: 658.802 / K455 2010

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