Strategic marketing problems : cases and comments / Roger Kerin, Robert Peterson.

By: Contributor(s): Material type: TextPublication details: Boston, Mass. : Pearson, 2010Edition: 12th edDescription: xi, 708 p. : ill. ; 28 cmISBN:
  • 01324654943 :
Subject(s): DDC classification:
  • 658.802 K455 2010
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Holdings
Item type Current library Call number Copy number Status Barcode
Book CENTRAL 658.802 K455 2010 (Browse shelf(Opens below)) C1 Available 1000000003745
Book WOMEN 658.802 K455 2010 (Browse shelf(Opens below)) C2 Available 1000000006024

Includes bibl. references and index.

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