Principles of direct and database marketing : a digital orientation / Alan Tapp.
Material type:
TextPublication details: Harlow, England : FT/Prentice Hall, 2008.Edition: 4th edDescription: xvi, 517 p. : ill. ; 25 cmISBN: - 9780273713029 :
- 658.872 T164 2008
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.872 T164 2008 (Browse shelf(Opens below)) | C1 | Available | 1000000003766 | |
| Book | WOMEN | 658.872 T164 2008 (Browse shelf(Opens below)) | C2 | Available | 1000000006106 |
Browsing WOMEN shelves Close shelf browser (Hides shelf browser)
| 658.872 Sa49 2003 E-business : value creation for management / | 658.872 Sl15 2009 Complete idiot's guide to starting a web-based business / | 658.872 Sl15 2009 Complete idiot's guide to starting a web-based business / | 658.872 T164 2008 Principles of direct and database marketing : a digital orientation / | 658.87202854678 C181 2019 Digital marketing : strategy, implementation and practice / | 659.1 Ad23 2015 Advertising & IMC Principles and Practice / | 659.1 B41 2004 Advertising and promotion : an integrated marketing communications perspective / |
Previous ed. : 2005.
Includes bibl. references and index.
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