Principles of direct and database marketing : (Record no. 2138)

MARC details
000 -LEADER
fixed length control field 00708nam a2200229 a 4500
001 - CONTROL NUMBER
control field 2140
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090353.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 106013s lxxka | 00100|eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273713029 :
Terms of availability SR204.00
035 ## - SYSTEM CONTROL NUMBER
System control number 296
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872
Item number T164 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Tapp, Alan.
245 10 - TITLE STATEMENT
Title Principles of direct and database marketing :
Remainder of title a digital orientation /
Statement of responsibility, etc. Alan Tapp.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. FT/Prentice Hall,
Date of publication, distribution, etc. 2008.
300 ## - PHYSICAL DESCRIPTION
Extent xvi, 517 p. :
Other physical details ill. ;
Dimensions 25 cm.
500 ## - GENERAL NOTE
General note Previous ed. : 2005.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Internet marketing.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Electronic commerce.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.872 T164 2008 1000000006106 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.872 T164 2008 1000000003766 11/27/2022 C1 11/27/2022 Book