Principles of direct and database marketing : a digital orientation /
Tapp, Alan.
Principles of direct and database marketing : a digital orientation / Alan Tapp. - 4th ed. - Harlow, England : FT/Prentice Hall, 2008. - xvi, 517 p. : ill. ; 25 cm.
Previous ed. : 2005.
Includes bibl. references and index.
9780273713029 : SR204.00
Internet marketing.
Electronic commerce.
Marketing--Management.
658.872 / T164 2008
Principles of direct and database marketing : a digital orientation / Alan Tapp. - 4th ed. - Harlow, England : FT/Prentice Hall, 2008. - xvi, 517 p. : ill. ; 25 cm.
Previous ed. : 2005.
Includes bibl. references and index.
9780273713029 : SR204.00
Internet marketing.
Electronic commerce.
Marketing--Management.
658.872 / T164 2008