Marketing communications : interactivity, communities and content / Chris Fill.
Material type:
TextPublication details: Harlow, England : FT/Prentice Hall, 2009.Edition: 5th edDescription: xxxvii, 958 p. : ill. ; 26 cmISBN: - 9780273717225 :
- 658.802 F48 2009
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.802 F48 2009 (Browse shelf(Opens below)) | C1 | Available | 1000000003771 | |
| Book | WOMEN | 658.802 F48 2009 (Browse shelf(Opens below)) | C2 | Available | 1000000006111 |
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| 658.802 D844 2008 Strategic marketing : planning and control / | 658.802 F413 2021 Marketing strategy / | 658.802 F48 2002 Marketing communications : contexts, strategies and applications / | 658.802 F48 2009 Marketing communications : interactivity, communities and content / | 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 H765 2012 Marketing strategy & competitive positioning / | 658.802 K455 2010 Strategic marketing problems : cases and comments / |
Includes bibl. references and index.
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