Marketing communications : (Record no. 2133)

MARC details
000 -LEADER
fixed length control field 00644nam a22002057a 4500
001 - CONTROL NUMBER
control field 2135
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127090352.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 100613s lxxka | 00100 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273717225 :
Terms of availability SR224.00
035 ## - SYSTEM CONTROL NUMBER
System control number 162
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number F48 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title interactivity, communities and content /
Statement of responsibility, etc. Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow, England :
Name of publisher, distributor, etc. FT/Prentice Hall,
Date of publication, distribution, etc. 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxxvii, 958 p. :
Other physical details ill. ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
              11/27/2022   658.802 F48 2009 1000000006111 11/27/2022 C2 11/27/2022 Book
          CENTRAL CENTRAL 11/27/2022   658.802 F48 2009 1000000003771 11/27/2022 C1 11/27/2022 Book