Marketing communications : interactivity, communities and content /
Fill, Chris.
Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow, England : FT/Prentice Hall, 2009. - xxxvii, 958 p. : ill. ; 26 cm.
Includes bibl. references and index.
9780273717225 : SR224.00
Marketing--Management.
Communication in marketing.
658.802 / F48 2009
Marketing communications : interactivity, communities and content / Chris Fill. - 5th ed. - Harlow, England : FT/Prentice Hall, 2009. - xxxvii, 958 p. : ill. ; 26 cm.
Includes bibl. references and index.
9780273717225 : SR224.00
Marketing--Management.
Communication in marketing.
658.802 / F48 2009