Marketing research : an applied orientation / Naresh Malhotra.

By: Material type: TextTextPublication details: Upper Saddle River, NJ : Pearson/Prentice Hall, 2007.Edition: 5th edDescription: xxx, 811, [66] p. : ill. ; 28 cmISBN:
  • 0132086077(intern. ed.)
  • 0132221179(hpb)
Subject(s): DDC classification:
  • 658.83 M294 2007
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Includes bibl. references and index.

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