Marketing research : an applied orientation /
Malhotra, Naresh K.
Marketing research : an applied orientation / Naresh Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007. - xxx, 811, [66] p. : ill. ; 28 cm.
Includes bibl. references and index.
0132086077(intern. ed.) 0132221179(hpb)
Marketing research.
Marketing--Management.
658.83 / M294 2007
Marketing research : an applied orientation / Naresh Malhotra. - 5th ed. - Upper Saddle River, NJ : Pearson/Prentice Hall, 2007. - xxx, 811, [66] p. : ill. ; 28 cm.
Includes bibl. references and index.
0132086077(intern. ed.) 0132221179(hpb)
Marketing research.
Marketing--Management.
658.83 / M294 2007