Marketing management : text and cases / Robert J. Dolan.
Material type:
TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston, Mass. : McGraw-Hill, 2002.Description: ix, 498 p. : ill. ; 26 cmISBN: - 007249980X :
- 658.802 D685 2002
| Item type | Current library | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|
| Book | CENTRAL | 658.802 D685 2002 (Browse shelf(Opens below)) | C1 | Available | 1000000001344 |
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| 658.802 C855 2002 Strategic marketing management case / | 658.802 C855 2002 Strategic marketing management case / | 658.802 C855 2002 Strategic marketing management case / | 658.802 D685 2002 Marketing management : text and cases / | 658.802 D844 2008 Strategic marketing : planning and control / | 658.802 D844 2008 Strategic marketing : planning and control / | 658.802 D844 2008 Strategic marketing : planning and control / |
Includes bibl. references and index.
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