Marketing management : (Record no. 172)

MARC details
000 -LEADER
fixed length control field 00637nam a2200205 a 4500
001 - CONTROL NUMBER
control field 172
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20221127085856.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050920s lxxua | 00100 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 007249980X :
Terms of availability SR108.00
035 ## - SYSTEM CONTROL NUMBER
System control number 185
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Item number D685 2002
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dolan, Robert J.
245 10 - TITLE STATEMENT
Title Marketing management :
Remainder of title text and cases /
Statement of responsibility, etc. Robert J. Dolan.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston, Mass. :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. 2002.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 498 p. :
Other physical details ill. ;
Dimensions 26 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibl. references and index.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
Form subdivision Case studies.
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          CENTRAL CENTRAL 11/27/2022   658.802 D685 2002 1000000001344 11/27/2022 C1 11/27/2022 Book